Ask the oldest person you know if they have heard of Simba and you would probably evoke feelings of nostalgia and hear a delightful story from way back when. Simba’s seen some radical changes in South Africa since we first launched our Simba Chips in 1957. As surprising as it may sound, this billion rand company was born out of the vision of an old lady from the Eastern Cape, Mrs Greyvenstein. Affectionately known as Ouma Greyvenstein, this loveable and caring grandma planted a seed that would one day germinate into a snack empire that spanned across Africa and became an important part of the world’s biggest snack and beverage company.